Our Magic Formula

Quality

We work closely with all our manufacturers to ensure the products we offer are absolutely the best quality we can buy. You get the best materials available and the best warranty to back it up. However, quality doesn't stop with our products. We hire the best quality employees. Our commitment to quality is what drives our performance for our valuable customers each and every single day.
Price

To ensure you get the BEST PRICE every day, we continually review our prices and find ways to save money. All of our stores maintain the lowest overhead possible. There is nothing fancy about us. We don't accept free trips, advertising money or incentives. We ask our manufacturers to use that money to lower our prices so we can lower your prices.
Customer Service

Your satisfaction is paramount. Thus, customer service is extremely important to all of us here at ValuMaxx Mattress Stores. Every day we strive to create a customer friendly culture that you will most certainly notice and appreciate. ValuMaxx Mattress Stores continue to grow and be successful because of repeat customers and referrals.
  • - Angela S., Cedar Falls
    Mike, Dave and the team in Waterloo were friendly, outgoing, informative and fun.  I really appreciated the assistance without the high pressure like other furniture stores.
    - Angela S., Cedar Falls
  • Janice and Tom, Iowa City
    We had the best experience at the ValuMaxx and Factory Direct Mattress store.  Thank you for the best service ever!
    Janice and Tom, Iowa City
  • - Tom Johnson
    ValuMaxx is the best place to get the perfect mattress for you.
    - Tom Johnson

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Beautyrest® Platinum™ Experience Elegantly Orchestrated Sleep

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